Monday, 10 September 2007

And now..hands on the hips!

You've seen the covers of ABSOLUTE MARBELLA; now meet the man behind its style----Fran Larrañaga.
Being a stylists is probably the most misunderstood job in the world. For a commoner, a stylist might mean a hairdresser or a make up artist without knowing that the definition of the word means a million to the designers who made the headlines and the fashion world in whole. In reality, stylists are the magicians who put together the collections, they have the eye for the perfect buttons, the right scarves, and basically creating the atmosphere that the designers want to realize in his show. They are the unsung heroes who cast the models and the people who will make them aesthetically perfect--- the hairdressers and the make up artists--- a far cry from normal mortals. They just don't make a model's life hell with the calisthenics and complex acrobatic poses but they are the ones who dress them up---layers by layers, inch by inch before they hit the runway or face the blinding camera flashes for a magazine cover or a fashion editorial.
In Spain, one name is synonymous to Bill Mullen. His last name might be hard to pronounce but to many art directors, designers and celebrities, the name is succinct and screams style to highest level--- Fran Larrañaga.
We know very little little of this man aside from the fact that he's the main man in charge of Absolute's fierce covers but we don't need to know much more as his works already speaks for himself and much more. He's got big shots like Banco Santader, Maxim Magazine, Wella and Hispanitas to boast under his belt.
With the New York fashion week still ongoing, we expect another wave of fashion editorials in the following days splashed with the season's must have s and this wave will reach the Spanish shore. You won't find Fran on the Spanish runway, we're sure; but believe me, he will pull together the collections you might want to try this season or the next.


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