Thursday, 27 December 2007

Dunnes and the Piracy Paradox

Seems like DUNNES is in trouble.

The BBC News reports..."Dunnes Stores in the Republic have been found guilty of deliberately copying designs sold by the Karen Millen chain.The Commercial Court in Dublin found that Dunnes had copied a jumper and two shirts by the high street chain..." Read More

While we see the proliferation of knock-off s everywhere, the New Yorker wrote a very interesting piece in September on how piracy helps the fashion industry.

"...recent paper by the law professors Kal Raustiala and Christopher Sprigman suggests that weak intellectual-property rules, far from hurting the fashion industry, have instead been integral to its success. The professors call this effect “the piracy paradox.”

"The paradox stems from the basic dilemma that underpins the economics of fashion: for the industry to keep growing, customers must like this year’s designs, but they must also become dissatisfied with them, so that they’ll buy next year’s. Many other consumer businesses face a similar problem, but fashion—unlike, say, the technology industry—can’t rely on improvements in power and performance to make old products obsolete. Raustiala and Sprigman argue persuasively that, in fashion, it’s copying that serves this function, bringing about what they call “induced obsolescence.” Copying enables designs and styles to move quickly from early adopters to the masses. And since no one cool wants to keep wearing something after everybody else is wearing it, the copying of designs helps fuel the incessant demand for something new."

I'm sure Karen Millen is pleased.

Sources:
The New Yorker
BBC News.





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