Friday, 2 May 2008

Fashion Without Victims

I know you have doubts about eco-friendly/ ethical fashion. I did too and I think a lot of people do, actually. For a real fashionistas environmental friendly fashion brings fear to the heart and Anya Hindmarch’s iconic “I am not a Plastic Bag” bag was the only fashionable thing that actually promised to save the world. However, after seeing BBC’s “Blood, Sweat and T-shirts”, a reality show focusing on the exploitation of garment workers in India, my conscience took a guilt trip and had me glued to my computer looking for eco-friendly fashion that wouldn’t take me to sleep or worse, comatose. I was so surprised with the vast information I’ve found and here’s some of them:

PeopleTree ( They meet the standards of the International Fair Trade Association and works closely with 50 Fair Trade groups in 15 countries which means that they make sure that the workers are paid and treated fairly and that they used environment-friendly materials with all their products. Best part? They have designer collections as well! Yup, hot fashion designer Thakoon was joined by the likes of Richard Nicoll, Bora Aksu, and Matthew Langille to come up with exquisite, affordable and eco-friendly clothes for everyone.

Linda Loudermilk ( Their fabrics are made from all sorts of organic materials which sound more or else like ingredients to a sumptuous oriental dish--sasawashi, bamboo, sea cell, soya and other exotic plants like hemp. Yes, you heard it right, hemp. Their company promises to give something back to other Earth.Check out their website and find out how eco-friendly fashion can be fabulous, cool and edgy too. Also, check out their mission wear which are really nice tees about water conservation, global warming and more!

Deborah Lindquist ( She's been featured in Oprah and her roster of clients sounds like a movie with a full A list including Sharon Stone, Demi Moore and Charlize Theron among others. Okay, and Paris Hilton as well. She works wonders by using recycled cashmeres, repurposed kimonos saris, organic wool, organic cotton etc. I particularly like her "Green Wedding" Collection. The design is breathtaking and made from the finest recycled materials.

These are just examples that there are actually people who genuinely care for the environment without sacrificing the fabulousness of fashion. You too can be eco-friendly without being a fashion victim. Let's remind ourselves that the real fashion victims are those who work in poorly ventilated factories in some third world country trying to get as little as two pence a day just to feed their families...

Spread the word.



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